Philosophy
Philosophy
Connecting with People Worldwide Through Creativity Beyond Imagination
Mission
Be the best partner for all creators and entertainment fans
Vision
Pony Canyon strives to be a one-of-a-kind company that fosters the creativity of individuals and promotes diversity to continue shaping new values.
Guidelines for Actions
Let's live CUTEly
PONY CANYON'S "CUTE."Creative work with User first , polish your Talent, and Enjoy!
Five Basics of CUTE
- Pursue
love for entertainment - Stay curious
- Enjoy communication
- Cherish playfulness
- Do it to the finish
President's Message
Today, the entertainment industry is at a major turning point.
When I first got into this industry in the 1990s, it was truly a “golden era” as CD sales were booming in the music industry, and the video content market expanded due to the special demand generated by the transition of media from videotapes to DVDs. However, the environment surrounding the entertainment industry has changed dramatically over the past 30 years.
Today, everyone can enjoy music and videos easily with just a smartphone. Everything from songs of top-selling artists to movies, anime, and dramas based on popular original works—everything is at your fingertips to enjoy. Even more interestingly, we now live in an era where anyone can become an artist or a creator, moving beyond just consuming content.
I keep asking myself, “What are the purpose and role of Pony Canyon in such an unprecedented era?”
My answer is to continue creating songs, works, and other types of content with true value that would deeply resonate with our customers’ minds in today’s world, which is flooded with a tremendous amount of content from all sorts of genres.
I also believe that our mission is to respect and support the passion of talented artists and creators and to work together in exploring the future they envision.
To achieve these goals, Pony Canyon never stops evolving.
We have irreplaceable entertainment expertise that we have been accumulating and carrying on over many years.
We also have professional producers and directors who are capable of tailoring this invaluable expertise to suit the times, as well as professional planners and promoters who are devoted to bringing songs and other works to as many people as possible.
Riding the wave of the digital revolution, we continue striving to provide new, inspiring experiences through years of accumulated expertise and creativity. We aim to become an entertainment company that offers songs and other works that accompany and enrich everything from life’s milestones to everyday moments.
Our wish is that you will eagerly await Pony Canyon’s future endeavors.
