Our Business

We spearhead the global expansion of a multifaceted music enterprise. Our endeavors include the strategic planning and production of digital content and packaged software for music and music videos, artist management, fan club administration, concert organization, merchandise production. With a primary focus on artists from Japan and Asia, we cater to a diverse array of genres, ranging from Pop, Rock, and R&B to Hip-Hop, Punk, Idol, K-Pop, and Jazz.

We are actively engaged in licensing and marketing of anime content for countries around the world, promoting streaming and commercialization in the global market. We also provide comprehensive management and coordination of events, merchandise, theatrical performances, voice actor management, etc.
In Japan, not only do we sell our content to streaming platforms and broadcasters, but we are also dedicated to the distribution and promotion of our content for theaters and live screenings, as well as to the sale of packaged software.

We are engaged in music production as well as the planning and development of live performances and merchandise for anime song singers and voice actors. We also operate a voice actor management agency called Swallow and a voice actor school called P’s Voice Artist School.

We are engaged in the planning and production of a wide range of domestic video content, encompassing movies, dramas, variety shows, cultural programs, sports coverage, children's programming, stage productions, and virtual YouTuber projects. Additionally, we actively invest in and produce content for the domestic video market, while also acquiring overseas works, primarily movies and TV shows from Europe, the United States, and Asia. Our operations span theatrical releases, package software, streaming services, broadcasting, and promotional activities, providing a comprehensive suite of services across the video content spectrum.

Every year, we plan, organize, and operate about 300 events, including live performances and exhibitions, across a wide range of genres such as J-pop, anime, voice actors, and singers
We also provide comprehensive one-stop solutions, including planning, development, and sale of merchandise, for live performances and other events regardless of their scale or form.
Moreover, we operate a futuristic live performance theater called Harevutai, which serves as a versatile space for various events and activities such as live music performances, film screenings, reading events, esports, movie filming, various show tapings (drama, comedy, auditions, etc.), as well as business events such as product launch events.

Through our company-operated online sales outlets such as Canime, Moviecan, PonyReco+, and Pony Canyon Figure, we offer our original content, merchandise, as well as anime and game figures created by our business unit. We also cater to the needs of overseas consumers through our online shops such as Ponycanyon Shop and Ponycanyon World Shop. In addition, through our in-house developed electronic ticket app Ponycan, we offer tickets and a wide range of related services.

Through the operation of artist fan clubs, we foster ongoing engagement between fans and content. We provide diverse services that are tailored to fans’ needs, such as delivery of members-only content, event planning, merchandise development, and advance ticket sales.
Moreover, in response to the increasing popularity of Asian content, we actively plan and manage fan meetings that are focused on Thai dramas.
By organizing events with lead actors to facilitate interaction with fans, we provide opportunities for experiencing the charm of the works more deeply.

We are carrying out regional revitalization projects under the mission of “revitalizing Japan and its regions through the power of entertainment” (over 550 projects completed). We are working on solving social issues through our unique method leveraging our expertise in content creation and promotion strategies.
From local to global—we are promoting our business to contribute to the realization of a sustainable society.